Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake.

According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also projects that

email driven sales in the United States will show a compound annual growth r » Read more: The Pitfalls of Email Marketing

Six months ago, we started one test case for a client, who rents out his property on the Internet. Persons with many years experience in Brand Building, Direct Response Marketing and Online Visibility carried out the tests. We combined many years of this experience and integrated this knowhow with the many modern marketing tools on the Internet utilizing all technical possibilities and not overlooking the limitations. Brand Buil » Read more: Direct Response Marketing on the Internet

Innovation Ads was originally formed as an education lead generation agency to service academic institutions. As time went by, colleges and universities began demanding applications and enrollments rather than leads. We saw that most academic institutions needed help with the lead follow up process—so we built and refined a set of solutions that address not only lead generation, but lead conversion as well. The Enrollm » Read more: How Can Direct Response Marketing Deliver Education Leads & Increase Applications and Enrollments?