If you are not using the Internet to advertise your business, you are missing out on a huge opportunity to reach targeted customers. Internet marketing can include article marketing, pay-per-click ads, creating an opt-in list, e-mail autoresponders, classified ads and more. One often overlooked aspect of Internet marketing is direct response marketing.

What is Direct Response Marketing?

Direct respo more…

The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon – especially Mortgage Brokers.

Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over. Not so anymore. The term ?? more…

Direct-response marketing consists of four primary elements:

1. An offer
For list building, this is typically a free premium (digital or physical).

2. Sufficient information for the consumer to make a decision to act

3. An explicit “call to action”

4. A means of response
Commonly used direct-r more…