Direct Response Marketing

Why use direct mail? Because you as a consumer today are much more sophisticated. You are constantly bombarded with advertisements from television, newspapers, magazines, radio and the internet. So, how do you get their attention? How do you reach YOUR targeted customers effectively in such a demanding marketplace. How do you reach them, without spending [...]

If there is a certain thing called noise pollution, there is also an advertising noise pollution that exists in the advertising world. Today, consumers receive a lot of advertising mails or messages per day which made consumers have difficulty in hearing what you have to say. It is estimated that each individual receives approximately 3,000 [...]

Too often in business we get trapped into reviewing our sales numbers without analyzing the all important “profit” number. This is commonly referred to as the “bottom-line” of a business. There are various ways you can dramatically impact your profitability. 1) Under Pricing Kills Profits! Many small businesses have thinner profit margins than larger firms [...]