DRTV or direct response television advertising is a rough and tumble business. Few products have enough mass appeal to work. Conservative estimates reveal that only one in 20 products tested actually turns a profit. And those that are successful have their market share eroded almost immediately by knockoff artists. It’s enough to turn your hair [...]
Archive for March, 2011
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The Truth About Direct Response Copywriting
Posted by admin on March 15th, 2011
Dear Business-Builder, I’ve been married. Twice. For a total of 32 years (so far). And if I’ve learned anything from the experience, it’s that it’s always wise to apologize before doing pretty much anything. … So for the article you’re about to read, please accept my humblest apologies. I do not intend to insult, degrade, [...]
Google Content Network and Direct Response Advertising
Posted by admin on March 15th, 2011
There are two major types of ad people who operate on Google Content Network and run their campaigns. The first one is the direct response advertisers and the second one is the brand advertisers. The direct response advertisers assess and then quantify the success of their campaigns by searching for clicks, sales, and more website [...]