Archive for August, 2011

Direct Marketing Strategies: Do You Have a Direct Response Mindset?

Chances are you are not. Not yet, anyway. It’s more likely that you have a brand mentality … because there is a widespread view. To see a state of mind the image of advertising as an exercise of the exhibition – getting your brand or message seen and remembered by many people as possible. Marketers [...]

Direct Marketing VS Public Relations Campaigns

An informed entrepreneur and businessman will always ask, what kind of marketing to me most for my money? Recently, in a speech I gave to a group of marketing students that they had a cake with all the different types of joint marketing. On the card was the direct marketing and PR campaigns, was one [...]

Six Factors That Determine Direct Marketing Success

In real estate, say the three most important factors for success are location, location, location … But you will agree that the site is meaningless if the price is too high … and the corresponding price can be meaningless if mortgage rates are not favorable … If the zoning is wrong … If the occupation [...]