Archive for October, 2011

Direct Response Marketing And How To Apply It To Your Business

You probably spend a lot of time to recognize your business market that the sales decline is slower and your back against the wall. If you want to earn more money, you need things that are a great unconventional to do. Well, when I say “unconventional” I do not think anything illegal. I’m just talking [...]

Direct Response Marketing Can Solve CMO’s Problems

The average length of a marketing director (CMO) is about 23 months in 2006, according to a study by executive search firm Spencer Stuart and reported in BtoB magazine on 05/07/07. The study by Spencer Stuart also found that nearly three-quarters of the CEO and the board of the marketing organization “highly influential and strategic” [...]

Listbuilding – Direct Response Marketing?

Direct Marketing and List Building What is common between magazines, infomercials, e-mail campaigns, The Shopping Channel, TV, radio and List Building? If you guessed marketing, you are absolutely correct. But they are all the same kind of marketing? No, there are big differences between them all the responses they generate, as they are received and [...]