What you will get when you take this one of the programs in the fitness instructor courses is knowledge about management of diabetes disease and obesity problem, nutrition and nutrition you will need for exercises. You can practice all this knowledge in your daily life so that you have a healthy and fit body for long term period. You can select the food that you can consume so that you will have an ideal body weight. Thus, you can deliver your knowledge to your clients when you have graduated from Discovery Learning. You can be the best fitness instructor for your clients whenever you take this program of fitness instructor courses.

Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake.

According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also projects that

email driven sales in the United States will show a compound annual growth rate of 14.9% between 2006 and 2011. But, statistics like that only bring about real understanding when the outcome of email marketing impacting long term customer-relationship-based revenue streams is fully known.

Patrick Valtin*, sales & marketing expert, president of M2-TEC USA, INC. and founder of one of the largest consulting company in Europe called U-MAN BELGIUM claims email marketing is highly profitable if done correctly. The main mistake is trying to convert a prospect when embarking on email marketing, he says. The direction one should take is instead is trying to attract a qualified prospect.

Attract first, don’t try to convert. It’s actually common sense if you think about it. What if some one came up to you and said BUY THIS with no enticement as to what it was and what it could do for you? Would you buy (convert)? Probably not. But say a girl scout comes to your door with a tray of cookies for you to pick one to sample. Did she entice you, attract your attention first? Yep, most (Had MOSTLY???) likely. And how many boxes did you buy? And moreover, how many will you buy year after year after year on a regular basis?

Those emails that do attract your attention and entice you by putting that cookie in front of you to nibble on – those are the successful approaches.

That begs the question if they already are opt-in prospects, do you still have to attract – aren’t they already qualified prospects if they are in your database?

Not always, according to Patrick. Patrick points out the best ROI approach to email marketing is to promote to inactive prospects and sleeping customers in your data base with the purpose to get them active – to turn them into (entice them to be) regular, loyal customers. Sleeping customers should also be treated as prospects. Old, inactive prospects were curious enough to inquire into your company to begin with. That is the crucial point as Valtin explains. “The biggest false data out there is the saying ‘they were just curious’ as to the reason a prospect didn’t close. Look up curious in the dictionary – it is interest.” So curiosity IS interest. It is up to you to entice them even further so they become “sold”. Sold equates to being a repeat customer.

Valtin goes on to say that the ways to first attract prospects are done with classical marketing techniques before email marketing comes into the picture: pay-per-click advertising, search engine optimization with your website, direct mail marketing – the “more traditional” forms are the channels used to attract. Then once you get a prospect or even a first-time customer you can start email marketing to them.

Once your prospects are on your opt-in list, you have to entice. Just on a different level. You have their interest – now hook them.

Three common mistakes in email marketing are:

• Trying to sell through the marketing email. You have to cut the gradient to attract and then convert. The question is: what will motivate them to join your list?

• Making the subject line too ambiguous; using trite phrases that are actually considered SPAM. What you have to watch, Valtin also warns, is “too hot or too juicy is looked upon as SPAM by search engine spiders.”

And

• Not being consistent with “From” address line. From very beginning, the “From” line should be consistent. Even here there is a need to have instant recognition.

With customers receiving an average 400 emails per week and checking their email an average of 4 times per day, it is no wonder that email marketing has taken off. But don’t fall in the trap of using it incorrectly. According to Valtin, when you screw up on email marketing lines with prospects or customers, you get cut off and most likely don’t get another chance. It’s too easy to junk your email address and be shut off from further communication.

Three Valtin tips for being successful in email marketing are:

• Make the subject line personalized. “How would you like a free weekend in Acapulco” compared with “Dear Jane, how would you….” increases by 200-300% your chances it will be opened. (Note: opened not converted…but attracted.)

• Make one-time customers into repeat customers. Offer an exclusive newsletter only for customers with highly valuable content.

• Have an option for people who subscribe to your newsletter to systematically send it to a friend which acts as a referral and consequently per Valtin, makes it viral. SPAM legislation still requires those friends to opt-in before you can start emailing to them, but the referral raises your credibility and will give you more bang for your buck!

Valtin says there are many more principles to learn about email marketing. Having studied marketing and sales trends for the last 35 years, he packs a lot of lore under his Belgian skull. Understanding the outcome of email marketing impacting long term customer-relationship-based revenue streams is his forte. He teaches email marketing at marketing boot camps organized by Joy Gendusa, CEO of PostcardMania, and Marsha Friedman, CEO of Event Management Services, Inc. to business professionals nationwide.

“Permission-based email communications can solidify existing relationships, initiate new ones and convert one-time clients into long-term customers,” Valtin advises. “Relationship-building emails leverage the investment you are making in all other forms of marketing, allowing you to grow your business more efficiently.”

*Patrick Valtin is a renowned international consultant/trainer, specialized in human resources and business performance. He managed a consulting and training business for 18 years, directly trained 60,000 people in more than 25 countries. He is the author of The NE ERA SELLING® System: a down-to-earth, effective approach to constant sales success; and The RECRUTECH® System, a practical, result-proven recruitment procedure. Over 40,000 sales professionals have been trained by Patrick Valtin, in more than 20 countries around the world. Professionals having attended Patrick’s sales seminars include representatives of: BMW, Renault, Peugeot, Mercedes, Toyota, Ford, Century 21, Electricite de France, Gaz de France, France Telecom, Assurance Generale, Zurich Insurance, AIG, Motorola, American Hospital Supply, Travenol, Unilever, Lendl, Coffee Lavazza, etc.

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wallythewebguy.com Wally the Web Guy talks about making money online by creating wealth using your ideas, the mindset for success on the web, and how to get a blueprint for success into your hands so that you can get the slice of the pie that you deserve.

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Karla Jo Helms -
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Karla Jo Helms is the Vice President Public Relations for
PostcardMania, (www.PostcardMania.com)
named one of the fastest growing privately-owned companies by Inc Magazine. They help small businesses all over the country to expand through the use of direct mail marketing techniques. For more information on Patrick Valtin’s educational seminars, visit www.PowerMarketingMania.com

Six months ago, we started one test case for a client, who rents out his property on the Internet. Persons with many years experience in Brand Building, Direct Response Marketing and Online Visibility carried out the tests. We combined many years of this experience and integrated this knowhow with the many modern marketing tools on the Internet utilizing all technical possibilities and not overlooking the limitations. Brand Building versus Direct Response Marketing Using Brand Building has focus on the company, the products and the characteristics of same Using Direct Response Marketing has focus on the BENEFITS of your products The client in question has a “traditional” website and by analyzing and tracking the traffic on his webpage we could see how the visitors reacted both when being positive and negative. We added a special analysis called “Frame of Mind” by which you can link the relationship between what visitors are looking for (thinking) and your texts on the website. The final aim is of course that since BENEFITS are the important center you want the potential client (visitor) to take a specific action by either buying directly or asking for more information before buying. Based on the results we changed his concept and implemented a new marketing/sales tool resulting in increased inquiries. This is then how we did it; we designed a one-page website only. The page is divided into four sections, the first section called the header consists of a heading only and a teaser. The text matches “The Frame of Mind” and the search words so in a glimpse the customer sees that he has landed on the correct website. We then use the three other sections to draw the attention to the BENEFITS and give the information needed for the client to make his decision. The advantages using a one-page website are many most important is the maximum of user friendliness ensuring no waste of time. The results showed almost immediately; a short visit measured in time but with a low bounce rate. The visitors take the time to read the entire page and can very easy decide if the benefits he is looking for correspond to the ones shown on the website. 97 % of all visitors took the time to read the messages reducing lost traffic and potential customers. Based on these “rules” the design of a different website will look like this; Limitation of clicks necessary to get the buying signal, each unnecessary click means lost business.

• Main focus to be on the benefits
• You do not need to explain or highlight the company or yourself since these signals are not important to the visitor in the first instance.
• Do not display and explain about an ocean of other possibilities since this will cause confusion.
• Display all relevant facts on one page only, facts that support the buying or request for more information
• Remove all information and design/text that do not support the benefits in this way the site is easy to read and understand and within a short time span.
• Have one page for one product. This will support and simplify the whole marketing/sales process. The concentration is on the exact product the customer is looking for.

Please read more about direct response marketing here.

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www.CashFlowInstitute.com FREE INTERVIEW Real Estate Investing with Direct Response Marketing. Listen as I interview Gary Boomershine for about an hour…NO PITCH – ALL CONTENT. Gary represents a company that sends out about 1 million mail pieces a MONTH and generated between 60-70K real estate leads per MONTH! Mark~

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PrestigeIdentity -
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My name is Anders Hasle Nielsen and I am 34 years old. I have spent a major part of my life going to school followed by a period having my own business. My theoretical background comprises of a financial bachelor degree from The Copenhagen Business School supplemented with a Masters Degree in International E-Business from the Copenhagen IT University.

In order to further improve my theoretical background I have been a lecturer for 3 higher educational steps in economic models and programming for The Copenhagen Business School, the IT University, Copenhagen as well as the Faculty of Lifescience University of Copenhagen (former KVL). My first large assignment was to assist in developing an E-learning system for the Commercial Bachelor Degree and the international remote educational system for the MBA degree.

Innovation Ads was originally formed as an education lead generation agency to service academic institutions. As time went by, colleges and universities began demanding applications and enrollments rather than leads. We saw that most academic institutions needed help with the lead follow up process—so we built and refined a set of solutions that address not only lead generation, but lead conversion as well. The Enrollment Solutions Platform, or “ESP”, is a unique platform that combines executive analysis and evaluation, with a dynamic lead generation and lead conversion system. The first step in initiating a campaign that generates more applications and enrollments is a thorough analysis of the existing enrollment process.

Analysis and Evaluation

Analysis is the firm bedrock beneath a successful enrollment marketing campaign . In order to establish a comprehensive foundation, our senior staff members work closely with you, in order to: define your current goals and market share; identify the most effective means for attracting and retaining new students; and help determine the appropriate budget for the projected enrollment goals.

Another pivotal piece of our analytic process is “Mystery Shopping”—a term that refers to an anonymous evaluation of the existing enrollment process. Members of our enrollment specialist team walk through your enrollment “funnel” from start to finish, in order determining where improvements can be made. Once analysis is complete, we begin to initiate contact with prospective students.

Initiate Student Contact through Lead Generation

We generate student interest by marketing across multiple channels. The direct response nature of our marketing process allows us to reach vast numbers of potential students, in a meticulous manner. Our large economies of scale in both the online and direct TV channels—combined with the direct response marketing and our tracking technologies—ensure that we’re generating more highly qualified leads, for less money. Our direct response strategies include:

• Online Media Planning

• Online Media Buying

• Direct Response Television

• Creative Development

• Micro-Site Development

• Lead Remarketing

• Search Engine Optimization

• Trade Name Management

• Virtual Tours

Lead Conversion: Increase Student Enrollment with Our Prospective Student Conversion System (PSyC)

In addition to our lead generation capacities, we’ve created a unique lead conversion solution—the Prospective Student Conversion System (PSYC)—guarantees that your enrollment funnel is working as efficiently as possible. PSyC marries our lead generation capacities to our unique follow up marketing process.

Once we’ve initiated marketing campaigns, and begun to generate student interest, our enrollment specialists that work in The Academic Advising Center (TAAC) initiate outbound phone calls to interested students, and field the inbound phone calls that marketing campaigns generate. The Enrollment Specialists help the prospective student to apply.

In helping students to apply, our Enrollment Specialists gather important marketing information. They enter this critical feedback into our technological platform—Multi-channel Interactive marketing Database, or MIND—, which organizes and tracks the response that each marketing campaign generates. Once the information is in our system, our technology optimizes your campaign according to the response that each piece of marketing material generates.

Our technology informs our Client Services Team which channels and campaigns are generating interested students, and which are not. Our client services team reacts to the success/failure of each phone call by boosting media allocation to successful campaigns/channels, and decreasing allocation to the channels that are not successful.

The must exciting feature of PSYC is the Real Time Optimization that takes place. We’re able to reduce marketing costs because we immediately know which advertising campaigns work, and which don’t: we’re able to cut campaigns that don’t work, and boost campaigns that do work, in a real time manner. This removes a large portion of the “x-factor” from marketing to prospective students.

Growth Strategies: Higher Education Consultant Solutions

Enrollment Growth Consultant Solutions that are based on results. Because we have been so successful at increasing student enrollment at colleges and universities, we understand the daunting task that colleges and universities face: providing an academic service to more students within an economically viable framework is very difficult. Because we understand the goals and roadblocks that higher education institutions face, and because we’re able to offer pragmatic Enrollment Management Solutions, we’ve been able to refine our consulting skills in a way no other firm has. While many other consultants do just that—consult—Innovation Ads focuses on generating leads, applications, and enrollments. It is our experience generating tangible results that makes our consultant services so valuable.

Want to learn more about Enrollment Management? Click here to sign up for the Innovation Ads Enrollment Management Whitepaper.

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Lesko talks direct response public relations.

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Patrick Sutton -
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Patrick Sutton is the Marketing Director for Innovation Ads, Inc., a company that helps colleges and universities to increase applications and enrollments by leveraging proprietary and affiliate internet portals, and the second largest DRTV media buying capacities in the US.

If you are not using the Internet to advertise your business, you are missing out on a huge opportunity to reach targeted customers. Internet marketing can include article marketing, pay-per-click ads, creating an opt-in list, e-mail autoresponders, classified ads and more. One often overlooked aspect of Internet marketing is direct response marketing.

What is Direct Response Marketing?

Direct response marketing is something we are all familiar with. Just turn on the TV late at night and you will see many infomercials. Direct response marketing requires a response from the potential client. Like the advertisers on the infomercials, you present your product, give people a reason to call (like offering a discount), and ask them to make the call.

Tips for Using Direct Response Marketing

* Make your ads unique. They should stand out from the crowd and make a lasting impression.

* Write captivating copy to elicit an emotional response from potential customers.

* Target your direct marketing campaign within an appropriate audience to ensure a high success rate.

* Show customers how they will benefit from calling you. What is in it for them? Spell it out and leave nothing to the imagination.

* Make it easy for your clients to take action. Provide links to more information, a checkout, etc. Offer an opt-in list to stay in touch with potential customers. You can also offer a toll free number for people who prefer to do business over the phone.

* Pique their curiosity. Give them crumbs of information that leave them wanting more.

* Avoid giving customers the hard sell. Invite people to buy things rather than trying to sell them something.

Encourage Customers to Take Action

The first step in Internet marketing is to educate potential clients within your niche. As you present your ideas to a targeted group of people, you must be able to provide background information, as well as specifics on your product or niche. The stronger Internet presence you can create for yourself, the better, because people will start to see you as a trusted source. Trust is a key factor for people making online purchases.

The other part of direct response marketing is enticing people to take the next step. It is your job as a marketer to give them every opportunity to contact you. Setting up an autoresponder e-mail program is one way to stay connected with potential clients without having to spend hours replying to e-mails personally. Your job is to help them make the decision to take action. Give them a reason to move forward and make the call or make their first purchase. Offer a limited time special or discounted price to encourage immediate action.

Lastly, you will want to follow up with customers to ensure total satisfaction. You can promote your product, make the sale, and then lose business down the line because of poor word of mouth advertising from an unhappy customer. Happy customers will return in the future and they will tell others about your company.

Give your customers a reason to spread good news about you and your products. Devise a direct response marketing campaign by targeting your audience, generating curiosity and giving them a call to action.

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How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services. Ford Saeks, Business success and marketing specialist shows you tips, tactics and strategies to make the most of your direct marketing. Profit-Rich Marketing Show with your Host FORD SAEKS on TSTN – The Success Training Network. Part 1. Learn more at: www.PrimeConcepts.com and http Follow Internet Marketing Speaker and Business Consultant Ford Saeks on Twitter at: www.Twitter.com

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Diane De Silva -
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free 28minute audioat my website which is at http://www.the-million-dollar-desire.com