In the world of viral marketing, blogging and the blogosphere are a way to spread the word about your company and the products or services offered spread. This medium of direct marketing can be confusing for some and seen as a waste of time for others. In reality, by creating and maintaining a company blog that you empower your employees to use their knowledge to pass the word along about your business and what it offers.
For most marketing strategies, it is a time-or short-term delivery is executed. Blogging, on the other hand, offers companies the opportunity to work with customers and prospects a way no other form of direct connection to. With a blog is an overview of the people, expertise and experience of a company can provide to ensure their customers.
Done properly a blog always offers the public the opportunity to meet at a different level of order to hold them. People are social beings. We want to know that we are dealing with a real person who has the same ideas, fears and difficulties as we do. Development and maintenance can do a corporate blog.
Setting up a blog site is not complicated. There are many downloadable software for just this sort of thing. Many ready-made designs or customized, the easy to navigate. Add a blog as a page on your site or as a standalone concept is the idea of branding your company image. And not to forget the impact of having your brand appear in several places!
The loss of autonomy comes into play when CEOs perceive as a waste of time and energy blogging, and yet they do not feel the same to other direct marketing strategies. Blogging on a regular basis can take a long time. Coming up with ideas, their implementation, conduct research and write a blog is not necessary to take many hours per day. It does not require much commitment. Many entrepreneurs can not see that blogging is a direct marketing tool as the other is doing, and to attract and retain businesses.
HubSpot has a number of great ideas for promoting and maintaining a corporate blog. They also do research on how companies market and what is successful. In April of this year, they showed that companies that have acquired a new customer, by a company blog, 90% or more of these company blog several times per day or per day: 68% of them blogged at least 2-3 times per week.
I can not be an accountant, but it seems that blogging is often a direct marketing strategy that is proven to bring customers, and to do the necessary work, is worth the trouble. Unfortunately, in another survey, we see that this is not the case.
This survey shows that these companies have already set up a corporate blog, most of them in 2010, the plan on blogs less frequently when they were in 2009. 40% of the marketing plan 2-3 times per week or more in 2009, when the number was 44%. In 2009 33% blogged weekly and 38% in 2010 in the form of blogging that time. Why the change?
The time has come for leaders to come to increase their use of blogs as a means of direct marketing. Otherwise, the competition could use their corporate blog to collect in your corporate customers to make. Are you ready to take that risk?
